| As a company with 30 years experience in the promotional products and awards
industries, ATdesigns has witnessed significant changes in the way business is
now done in these and related markets. Many of those we speak to at trade shows
are looking for new products and services to provide their clients. They have
come to the understanding that the more full-service they become, the greater
chance they have of picking up additional revenues, and more importantly, maintaining
the undisturbed loyalty of their client base. In business today, we all need
the "multi-task" mentality to continually create new products and services to
attract new, and protect established, clients that we have invested time and
energy in cultivating. The more you can offer your clientele, the less chance
they have of contacting your competition to source out new products. We need
to create an atmosphere of Customer & Advisor if we hope to maintain their trust
and loyalty in the face of today's competitive environment. The market
for promotional products & promo wear is no further than your existing client
database. With proper support from your manufacturer, you can effectively mine
the gold buried in the hidden requirements of every customer you currently call
on. It's been proven that the easiest sale comes from those clients with whom
you have already established a trusting relationship. There is a very good chance
they buy promotional goods from someone in a similar line of work as you. How
long is it before that company expands it's horizons and starts to quote on the
products now providing your livelihood. Though a manufacturer of custom
metal products, ATdesigns have developed unique product lines to address the
crossover that is naturally occurring between the
Wearables and Non-Wearable markets. For instance,
many are experiencing significant success with our complete line of Pewter items.
We offer Zipper Pulls in your client's custom design without any die or set-up
charges. As a start, it's an easy item to introduce as an add-on to any upcoming
jacket order. This is just the beginning, other custom products to service this
market include bag tags, hat crests, shoe tags, and much more! |
